Every Leader Tells a Story: Building Trust Through Narrative

Course Description

When leaders connect with others on a human level, their communication becomes more influential and they are more likely to develop a loyal following from colleagues and employees. Yet some leaders struggle to find this human connection and they continue to rely on more top-down/impersonal forms of communication. By recognizing how their own identities contribute to the organizational identity, leaders can use storytelling as a tool to expand their influence, create a more cohesive culture, and achieve organizational goals.

Course Goals

By completing this course, you will be able to:

• Recognize the reasons for using storytelling as an organizational
  communication tool
• Describe the components of organizational identity and articulate those components for your own organization
• Identify the parts of an effective story and analyze the construction of any story
• Review story templates to select the appropriate type of story for a specific circumstance
• Incorporate organizational identity into the stories you prepare and deliver